Bulk SMS and Banks
(How does it work?)
Nowadays we have moved on from the long queue system which was a great time consuming system. With the increasing amount of technology banks have also upgraded their business onto the cloud system. Earlier people had to spend a whole day standing on the bank counter just to proceed with a transaction, but now it's a milk run with the upgrades in the system.
Government or Private bank organizations are making use of Bulk SMS to promote their business and also help out their customers to find an easier way to work. The points that lead banks to use Bulk SMS service were:
Easier Working setup
With the decrease in handwritten paperwork and easy online entry database made the work of the bank co-workers easier. The working/transaction/account opening/account closing,etc details are send by alerts by SMS instantly.
Less hectic system of storing data
Online entry of data in the form of “forms” where the workers just enter the details of the customers and make the process work at the back end by the machine - thus making the data storage work easier and without any file storage issues. The details are shared over Bulk SMS with the automated machine connected to their system.
Manual data entry system removed
Online entry of data in the form of “forms” where the workers just enter the details of the customers and make the process work at the back end by the machine. The details are shared over Bulk SMS with the automated machine connected to their system.
Giving a better work environment
With a lesser crowd at banks (who prefer offline work) the environment of the work area is better for the bank managers. Bulk SMS helps here by giving the workers the opportunity to verify with just Bulk SMS feedback response.
Safer with the recent events (Ex: Covid-19)
With the pandemic we even realized how important it is to have an online system. And the Bulk SMS working with the links helped the co-workers to coordinate.
Made promotions easier
Promotion of private/govt. banks became a lot easier with short/long SMS.
Reminding customers over calls included manpower but with the automated Bulk SMS reminder system it is quite easier. Reminders include: left over deposition of EMI, account low balance alerts, etc.
Transaction confirmation help the workers identify if the transactions are being made by the owner or a fraudster - as the confirmation messages include the link to file complaints if someone else is using the account.
OTP system (secured system)
It is easier to keep transactions safer with the OTP system.
It helped banks give their customer the services that led to not only their promotion but also encouraged the customers to work through banks without any hassled paperwork. The point that benefited the customers were:
No long queues
Less time consumption with easy system of Bulk SMS confirmation of transactions.
One click service
Banks use one click service to help the customers through Bulk SMS - these messages contain links to pages that help them to get a certain work to be done.
It is easier to keep transactions safer with the OTP system. It helps to verify the account holder.
Easier confirmation of account actions over Bulk SMS confirmation SMS.
Some Bulk SMS contain form links which help the customers to fill in data with lesser paperwork and less hassle.
Bulk SMS helps in account security, verification of transactions, feedback, easy data storage with form links,etc.
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