- Bulk SMS and Airlines (How does it work?)
There has been a great increase of SMS based marketing in the industry of airlines for many years now, due to the change in strategy of airlines into the building of better relationships with the customers and the demographics at a wider reach.
Earlier the marketing strategy was to target larger consumption of emails but now it has changed to notifications through Bulk SMS - it allows the airlines to get a target of a specific set of desires and needs of the customers and that too in a more effective and quicker manner.
The statistics today indicate that only 2% of such messages turn out to be unread, Bulk SMS has helped the airlines to strategize a perfect way to reach out to the willing and interested customers.
Few ways in which the airline tends to use Bulk SMS notifications to increase their marketing business:
Many of the airlines focused over the Bulk SMS service to deliver the best deals and exclusive offers to their customers. By using it they increased the awareness regarding brands and also the interaction rate with customers.
For ex: Offering Discounts
Rewarding the Customers
Rewarding the customers increases a customer's loyalty to the brand. Thus offering rewards like:
First crack through to the upgraded seats
Discounted price listing
and much more lead to not only increase in customers but also helped them create a better relation with the existing customers.
It is a primary tool for airlines to build loyal customers. For wider demographics the airlines turned towards Bulk SMS
Providing information regarding flights
Using Bulk SMS lead the airlines to get a quicker way to notify bulk customers about:
Cancellation of flights
About delays of flight
About any schedule delays
Showing that they cared about the customers by alerting them about delays due to “weather conditions”
Safer way to communicate the information to a large mass of people.
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