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Choose the right Sender ID (SMS) - Short Code Vs Long Code


Choose the right sender ID (SMS)

-Short Code Vs Long Code




It is impossible to imagine today’s world without messaging.

As throughout our daily lives millions of phones light up

with the notifications of messages regarding business,

emoji exchange, dinner plans, personal wishes on special

days, etc. The estimate indicates that millions of messages

are being sent on a daily basis, yet the senders are not

aware of a certain detail related to the SMS i.e. the

“Sender ID”


Sender IDs are the simplest to explain i.e they are about the numbers that you choose to text the people . They are categorized into two : Short Code and Long Code - each has its unique characteristics.






To identify the sender ID’s type


The length is the first point that helps one to differentiate

between the two. 


  • Long code : 10 digits - tied to a area code and a 

geographical region (Looks like one’s average 

numbers Ex: 1-560-420-6780)

  • Short Code :  5-6 digits - each with its own unique

 purpose and use




To identify the sender ID’s type


How to decide the right ID for use? 




  • (P2P)Peer to peer communications make the use of long 

codes which include chat applications and messaging in 

groups. Long code - They are sent at one message per sec

(1 msg/sec) rate.


  • Messages sent in bulk with a rate of forty plus messages

 per second (40+msg/sec) - thus making them the right 

ID in marketing campaigns. Text alerts or any other

 communication with the requirement of direct

 communications with certain people makes use of 

Short code.



You might have experienced short codes while receiving

 messages regarding voting for a certain contender in

 a reality show , or an alert regarding weather services,

 or a coupon from a brand/restaurant.


This explains that for:

  • P2P use Long Code

  • Marketing and other automated campaigns use 

Short Code


Long Code : for chat application - 1 msg/sec

Short Code : Automation, Alerts, marketing campaigns, 

etc - (40+)msg/sec


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