Skip to main content

What is the difference between transactional SMS and promotional SMS?

Promotional and transactional SMS is a message types which can be sent by the user to its customers in cloud telephony but there is an issue which is that there are two types of number.

The two number are DND activated and Non-DND activated numbers.

These number are different and have different settings which are set by the TRAI.

So, for this there are two ways in which you can sends messages to your customers that are Transactional SMS and Promotional SMS.

These messages are sent in the services like Bulk SMS which are majorly used in the sending the essential information or promoting the message of product.

But what are the main difference is a follows:-

For better understanding of the difference between the both are as follows

Election campaign, Product promotion.
Bill, Order details etc.

Transactional SMS can be delivered on DND and NON DND numbers.

But on the other hand, promotional messages will be delivered only on NON DND numbers.

The difference also comes in the pricing moreover Transactional messages are more expensive as compared to the promotional SMS.

SMS overall is a good option for promotion and sending essential information since it is reliable and gives a more-better solution to the user with less amount of investing* and getting more money.

Example of the messages

XYZ Update: Sorry, due to the current nationwide lockdown, we are operating with reduced staffing. Please note that it may take longer than usual to respond to your concern. We are working hard to resolve your concern and would like to thank you for your understanding. Regards, XYZ

Promotional SMS

Half price clothing today at Xyz Sports. Offer closes at midnight sharp. No extension. Use code 50 off at checkout. To opt out text abcd to 89022

Transactional SMS

Your renewal payment is now overdue. Please contact us on XXXXX URGENTLY to discuss your policy.

These are some difference which is done in the sending of information via messages which are there in the transactional and promotional messages.

*T&C applies

So, in the end we can say that these messages are different and is useful and is different from messages to messages.


Popular posts from this blog

Cloud phone systems Business Considerations

  Cloud phone systems Business Considerations A cloud can change how you do business, increasing flexibility, responsiveness, mobility and efficiency, while aiding you in improving customer service. But all those benefits are only possible if you choose the right system for your business. With so many options to choose from, it is important to have the right information, to make the best decision possible. We have compiled a list of what you need to know before committing to a cloud system. 1. Does A Cloud Phone System Meet Business Needs? Can the hosted cloud     system you are considering support enough users for your business? What about in the future? Can it expand as your business grows? Not all cloud phone systems have the option of adding users easily. A comprehensive cloud     can serve many purposes in your business and save you a lot of money, because you don’t have to invest in different office equipment. Certain cloud based phone systems include / provide function

E-Commerce business use bulk SMS service

Bulk SMS is the process of disseminating a multitude of the SMS message to the audience that you target. Subscribers can send these SMS message either to their existing customers or to the ones who have opted to an SMS list which appears on the site. They can be used in multiple ways-  By making use of bulk SMS receives you can improve the conversion rate, sell more goods as per the choice of your customers. So they are used for boosting sales, improving on-site metrics & customer service. Areas where they can use- Customer service- This is the most vital area of any business & si it is for the e-commerce industry. This lets your customer text their queries their feedback & comments. Shopping Cart- Registered customer get the alerts via SMS for the process of delivery along with the delivery notifications & update confirmation message.

Benefits of Bulk Voice Call Service ?

  Bulk voice call service may be valuable device to focus on the crowd. Bulk voice call service allows one to send a pre-recorded message to large group of people.  Let's see how bulk voice call service provider helps your business grow by making efficient customer reach >>>> 1. Customer Friendly  Customer friendly is a term for products, services and experience that are designed from the customer's  point of view. If your target customer resides in distant corners of the globe, voice broadcasting  gives the flexibleness to personalize your language & message consistent with that region.  2. Message Uniformity Voice broadcasting helps to stop this drawback by transmitting a voice recorded information, after quality & credibility assurance from the dedicated authorities.  3. Flexible  Schedule your recorded call consistent with the customer' s availability without affecting their already planned day.  4. Campaigns on a Click  Running a campaign may be a