What is the difference between transactional SMS and promotional SMS?

Promotional and transactional SMS is a message types which can be sent by the user to its customers in cloud telephony but there is an issue which is that there are two types of number.

The two number are DND activated and Non-DND activated numbers.

These number are different and have different settings which are set by the TRAI.

So, for this there are two ways in which you can sends messages to your customers that are Transactional SMS and Promotional SMS.

These messages are sent in the services like Bulk SMS which are majorly used in the sending the essential information or promoting the message of product.

But what are the main difference is a follows:-

For better understanding of the difference between the both are as follows

SERVICES	PROMOTIONAL SMS	TRANSACTIONAL SMS
DND	✓	✓
NON- DND	✕	✓
USE CASE	Election campaign, Product promotion.	Bill, Order details etc.
SENDER ID AND OTHER CUSTOMIZATIONS AVAILABLE.	✓	✓

Transactional SMS can be delivered on DND and NON DND numbers.

But on the other hand, promotional messages will be delivered only on NON DND numbers.

The difference also comes in the pricing moreover Transactional messages are more expensive as compared to the promotional SMS.

SMS overall is a good option for promotion and sending essential information since it is reliable and gives a more-better solution to the user with less amount of investing* and getting more money.

Example of the messages

XYZ Update: Sorry, due to the current nationwide lockdown, we are operating with reduced staffing. Please note that it may take longer than usual to respond to your concern. We are working hard to resolve your concern and would like to thank you for your understanding. Regards, XYZ

Promotional SMS

Half price clothing today at Xyz Sports. Offer closes at midnight sharp. No extension. Use code 50 off at checkout. Mbsports.com To opt out text abcd to 89022

Transactional SMS

Your renewal payment is now overdue. Please contact us on XXXXX URGENTLY to discuss your policy.

These are some difference which is done in the sending of information via messages which are there in the transactional and promotional messages.

*T&C applies

So, in the end we can say that these messages are different and is useful and is different from messages to messages.

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