Why is inbound call tracking more influential-
With the help of inbound call tracking, you can find out information about leads. It inevitably helps in conversion. If you could track the source of your lead, then you can optimize the efforts of your sales team accordingly & garner better conversion rates with less expenditure. Thus, is one basic difference in the inbound & outbound process.
Interacting with the customer at time & place of their convenience-
The inbound call is the customer's own initiative & so, the customer will willingly engage with you & your business.